# What Xulo does

Xulo sends mobile push and shows a native card inside the app. The bill is per app, on monthly active users.

## One job

The job is mobile push, plus the native card that belongs in the app. The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool.

A monthly active user is a device that opened the app in the last 30 days. Push permission is not required. In-app impressions are not a separate charge.

## Who it is for

It is for a team that ships a native iOS app and wants the push program priced on that app. An agent can draft the message. A person approves the send.

## Who comes back

The panel keeps the day a device first opened, and the later days it opened. For devices first seen on one day, it shows the share that opened the app again on day 1, on day 7, and on day 30.

That is the last-open record, kept by day. It is not how long a session lasted. It is not a custom event. It is not a list of people.