# Xulo pricing

The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool.

A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0.

A monthly active user is a device that opened the app in the last 30 days. Push permission is not required.

| Monthly active users | Monthly |
| --- | --- |
| 0–1,000 | $0 |
| 1,001–2,000 | $6 |
| Each extra 1,000 | +$6 |

In-app impressions are not billed. There is no platform fee and no pause at 1,000.

## Questions

### What is free?

A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0. The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool. There is no platform fee.

### What counts as a monthly active user?

A monthly active user is a device that opened the app in the last 30 days. Push permission is not required. A device that refused push and still opened the app is counted. A device that stays closed for 30 days drops off, even if push is allowed.

### Do several apps share one free allowance?

No. Each app has its own 1,000 free monthly active users, then its own $6 blocks. A second app at 400 is $0 even when the first app is already paid.

### What does 1,600 monthly active users cost?

$6. The first 1,000 are free. 1,001 to 2,000 is one block. 3,200 is three paid thousands, $18. A block is not prorated.

### Does the app stop at 1,000?

No. Crossing 1,000 does not pause the app or the sends. The next block is $6, and it is billed. The product keeps working.

### Are in-app impressions on the bill?

No. Impressions, dismisses, and button clicks are not a separate charge. A device that opened the app in the last 30 days is already a monthly active user, including when it refused push.

### Do an A/B test or a local-time send cost extra?

No. Two variants, and a clock time on each device, use the same per-app price. They do not add a fee.

### Can I pay this today?

Sign in opens an organization and its apps. A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0.

### Is there a lower rate when switching?

For the first 12 months, an app moving from OneSignal, Pushwoosh, or WonderPush uses a block set by the monthly active users on that invoice: $6 up to 5,000, $5 from 5,001 to 25,000, $4 from 25,001 to 100,000, and $3 above 100,000. The first 1,000 monthly active users on the app stay free. After 12 months the block is $6. The calculator on this page shows the published rate.

### Is a started thousand prorated?

No. 1,001 monthly active users is the same $6 as 2,000. The next device after 2,000 starts another $6 block.