Mobile push
On iOS, including an image on the notification.
Pricing
The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool.
A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0. A monthly active user is a device that opened the app in the last 30 days. Push permission is not required. There is no proration inside a block, and there is no platform fee. Crossing 1,000 does not stop the app.
$0
Free on every app
1,000
$6
The next block
1,600
$18
Three paid thousands
3,200
Used by
Reload
London Apps
Sir Studio
Clay
Aesthetic
Deep Search
Drivings
Run a bill
Each app is priced on its own. The first 1,000 monthly active users are free. Every further thousand is $6, and a started thousand is a full block.
This month
$6
A few bills
Blocks are not prorated. 1,600 monthly active users on one app is the $6 block. 3,200 is three paid thousands. The same 1,600, split as 800 and 800, stays at $0.
$0
800 MAU
1 app$6
1,600 MAU
1 app$18
3,200 MAU
1 app$0
800 and 800
2 apps$0
0–1,000
Free on that app.
$6
1,001–2,000
One block. Not prorated.
+$6
Each extra 1,000
Another full block. No platform fee.
Included on every app
In-app card
A native card. Impressions are not billed.
Audience
Segments, tags, language, country, app version, and what they have spent.
Install id
An install id, plus an optional external id.
A person approves
A draft from the panel, from an agent, or from the REST API. A person approves the send.
Who comes back
Day 1, day 7, and day 30 for devices first seen that day.
Questions
What is free?
A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0. The first 1,000 monthly active users on an app are free. After that, $6 per 1,000. Apps do not pool. There is no platform fee.
What counts as a monthly active user?
A monthly active user is a device that opened the app in the last 30 days. Push permission is not required. A device that refused push and still opened the app is counted. A device that stays closed for 30 days drops off, even if push is allowed.
Do several apps share one free allowance?
No. Each app has its own 1,000 free monthly active users, then its own $6 blocks. A second app at 400 is $0 even when the first app is already paid.
What does 1,600 monthly active users cost?
$6. The first 1,000 are free. 1,001 to 2,000 is one block. 3,200 is three paid thousands, $18. A block is not prorated.
Does the app stop at 1,000?
No. Crossing 1,000 does not pause the app or the sends. The next block is $6, and it is billed. The product keeps working.
Are in-app impressions on the bill?
No. Impressions, dismisses, and button clicks are not a separate charge. A device that opened the app in the last 30 days is already a monthly active user, including when it refused push.
Do an A/B test or a local-time send cost extra?
No. Two variants, and a clock time on each device, use the same per-app price. They do not add a fee.
Can I pay this today?
Sign in opens an organization and its apps. A new app starts free. With no users there is nothing to bill. The first 1,000 monthly active users on that app stay at $0.
Is there a lower rate when switching?
For the first 12 months, an app moving from OneSignal, Pushwoosh, or WonderPush uses a block set by the monthly active users on that invoice: $6 up to 5,000, $5 from 5,001 to 25,000, $4 from 25,001 to 100,000, and $3 above 100,000. The first 1,000 monthly active users on the app stay free. After 12 months the block is $6. The calculator on this page shows the published rate.
Is a started thousand prorated?
No. 1,001 monthly active users is the same $6 as 2,000. The next device after 2,000 starts another $6 block.
X
LinkedIn
ChatGPT
Claude
Perplexity
Gemini